THE PROBLEM
The strategy took days or weeks to create. There were debates, hard choices, long tangents and arguments. For those in the room, it is a rich context from which they can make every subsequent decision.
Everyone else learns the strategy from a presentation, a townhall or a video.
They get metrics, KPIs, core values.
When they face a tough choice—two priorities that conflict, customer vs. product, or a departmental request pulling them away from their focus—how do they choose?



